What is the first step in the public relations campaign process?

a. developing a strategy
b. conducting research
c. determining objectives
d. communicating an idea


b. conducting research

Communication & Mass Media

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Cross sex friendships are challenging because our culture is so heavily gendered it is difficult for women and men not to see each other sexually

Indicate whether the statement is true or false

Communication & Mass Media

The dramatic scene can:

A. instill listener emotion B. capture attention C. compress time D. both B & C E. both A & C

Communication & Mass Media

When Allen entered the classroom, he saw that he had a few minutes to spare, so he set his bag down on his favorite seat and went to the foyer to get a soft drink. Allen was using his bag as a(n) _____

a. initializer b. affect display c. territorial marker d. status symbol

Communication & Mass Media

We feel shame when we:

A) ?face an obstacle in the way of something we want. B) ?perceive no control over a situation that threatens us. C) ?have violated a moral code and it is revealed to someone we think highly of. D) ?experience satisfaction about someone else's possessions or accomplishments.

Communication & Mass Media