What will determine how public relations practitioners are judged?

A. how loud they are
B. how good-looking they are
C. how well practitioners execute their work
D. how much they earn


C. how well practitioners execute their work

Communication & Mass Media

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What is the motivation for organizations to add editorial staff in relation to managing owned media?

What will be an ideal response?

Communication & Mass Media

Explain the difference between positive and negative face wants.

What will be an ideal response?

Communication & Mass Media

What is not an advantage of the assembly effect?

A. Members compensate for each other's weaknesses. B. Members provide different perspectives to a problem. C. Members can spot each other's errors and process more information than individuals. D. It takes less time to reach a group decision than an individual one. E. All of these.

Communication & Mass Media

The target audience is that portion of the whole audience that the speaker most wants to persuade.

Answer the following statement true (T) or false (F)

Communication & Mass Media