Which of the following is always aimed at stimulating some action or response from its recipient?

A. radio advertising
B. direct-response advertising
C. aerial advertising
D. mass marketing
E. viral marketing


Answer: B

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If the standard deviation is 6.2, the Z value is 2.00, and the expected date of completion is 33 months, then the due date for project completion is ______.

A. 45.40 months B. 35.75 months C. 29.65 months D. 39.55 months

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For external reporting purposes, product costs must be classified into only three categories

Indicate whether the statement is true or false

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In relation to communication in organizations, why should management take on the task of deconstruction and translation?

What will be an ideal response?

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Upon graduating from college, Kathy announced her plans to enter law school the following fall and to marry Rick in December. Kathy's father was afraid that marriage during her first year in law school might cause her to fall behind in her studies or cause her to drop out of school. He called Kathy and promised her $10,000 if she postponed her wedding until after completion of her first year of

law school. Kathy agreed and postponed the wedding for a year. Kathy successfully completed her first year of law school, but soon thereafter, Kathy's father died. The administrator of her father's estate claimed she was not entitled to the $10,000 because there was no consideration for her father's promise. If Kathy sues the estate, she will probably be a. unsuccessful because her father's death terminated the contract. b. successful, as there was consideration. c. unsuccessful because her father received no benefit. d. unsuccessful because it was merely fatherly advice not to get married during the first year of law school.

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