Which of the following statements is true of measurement in promotional products marketing?
A. Q-score is used as a measurement tool for promotional products marketing.
B. Companies that use promotional products marketing are not interested in sales; they only want to create goodwill.
C. Response to direct-mail advertising that includes promotional products marketing is typically used as a measure of all support media.
D. Reach and frequency are as easy to measure with promotional products marketing as with print advertising.
E. There is no established ongoing audience measurement system for promotional products marketing.
Answer: E
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