According to research cited in the text, bilingual Latinos are more influenced by

a.Advertising in Spanish rather than English
B .English copy ads that show Latino models
c.Anglo models and English copy
d.Magazines rather than television


a.Advertising in Spanish rather than English

Communication & Mass Media

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What are some barriers to effective listening? For each barrier, discuss a strategy competent listeners might use to overcome it. Include at least four barriers in your response.

What will be an ideal response?

Communication & Mass Media

Answer the following statements true (T) or false (F)

A speaker can avoid inappropriate bias by giving the fullest picture possible, without leaving out facts.

Communication & Mass Media

Why do cultural idioms make interpreting historic texts difficult?

What will be an ideal response?

Communication & Mass Media

Which task would make the use of paid media in a campaign imperative?

a. explaining how an organization functions b. increasing audience awareness c. announcing an organization’s position on a public issue d. new brand introduction

Communication & Mass Media