A transfer to a third party of a contractual obligation is known as a(n):
a. assignment of rights.
b. delegation of duties.
c. revocability of assignment.
d. partial assignment.
b
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Explain why it is often more difficult to form a trusting relationship with someone online as opposed to forming that same relationship in person.
What will be an ideal response?
Marketers describe the way the consumer processes information to arrive at purchase choices as ________
A) evaluation of alternatives B) information search C) purchase decision D) situational factoring E) problem/opportunity recognition
Social media like Facebook and MySpace represent a shift in the way that
A) Internet service providers charge for content. B) advertising agencies compete for clients. C) businesses communicate with their investors. D) consumers discover, read, and share information. E) mass media companies deliver content to customers.
When thinking about the product life cycle, a good manager knows that
A. sales and profits for individual brands always follow the same life-cycle pattern as industry sales and profits. B. all products will eventually earn a profit. C. the only stage in which products are introduced is the market introduction stage. D. a product that is mature in one market may be in the growth stage in another international market. E. None of these answers is correct.