Some objectives of sales promotion targeting a customer in tourism and hospitality might be to:
a. sell excess capacity as delivery date approaches
b. attract and reward regular and loyal customers
c. promote sampling of new products
d. all of the above
d. all of the above
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The investments category on the balance sheet normally includes investments that are intended to be held for a short period of time
Indicate whether the statement is true or false
General-purpose external financial statements that are divided into subcategories are called classified financial statements
Indicate whether the statement is true or false
Which of the following is NOT true about types of media, specific outlets, and individual connectors?
A) They can influence the ways consumers perceive a message. B) Each has a varying level of credibility depending on the target audience. C) Consumers turn to these sources for different reasons. D) Consumers turn to them depending on what they need at a particular moment. E) They are all treated equally in the minds of consumers.
Which of the following statements regarding PERT times is true?
A) The optimistic time estimate is an estimate of the minimum time an activity will require. B) The optimistic time estimate is an estimate of the maximum time an activity will require. C) The expected time estimate is calculated as t = (a + 4m + b). D) The pessimistic time estimate is an estimate of the minimum time an activity will require. E) The most likely time estimate is an estimate of the maximum time an activity will require.