The reward valence of a communicator is:

A) the sum of the positive and negative attributes the person brings to the encounter plus the potential he or she has to reward or punish in the future.
B) the zone around the individual that is advantageous to cross.
C) the sum of the positive and negative attributes the person brings to the encounter.
D) the potential he or she has to reward or punish in the future.


Ans: A) the sum of the positive and negative attributes the person brings to the encounter plus the potential he or she has to reward or punish in the future.

Communication & Mass Media

You might also like to view...

Which of the following experimental designs has a control group?

a. field experiment b. ex post facto design c one-group pretest, posttest design d. two-group pretest, posttest design e. time series analysis

Communication & Mass Media

Which of the following explains why it is dangerous to use social media while driving?

a. constructivism b. self-indication c. perceptual organization d. selective perception e. personal constructs

Communication & Mass Media

When you participate in a commencement ceremony at your college, you are participating in a(n)

A. enhancement rite. B. rite of passage. C. renewal rite. D. rite of integration.

Communication & Mass Media

In a speech of refutation, you are more likely to demolish opposing arguments if the opposing arguments are based on

A. deeply held beliefs. B. a set of erroneous facts.

Communication & Mass Media