Identify and describe three ways of identifying gaps or business opportunities in the marketplace.
What will be an ideal response?
Examining trends around the community, region, or world; interviewing and talking to successful entrepreneurs; discussing potential businesses with family members; brainstorming; and examining patent files.
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Unilever hired a promotional marketing firm to pass out Lever 2000 hand wipes in food courts and petting zoos. This is an example of:
A) point-of-use sampling. B) point-of-sale sampling. C) point-of-dirt sampling. D) point-of-event sampling. E) point-of-work sampling.
Isaac applied for a loan from Livingstone Bank and was denied the loan two weeks later. He discovered that the reason behind the denial was that the bank considered him a huge credit risk because a credit report stated that he was an alcoholic. Isaac claimed that this information was not true. Which of the following acts will allow Isaac to approach Livingstone Bank for reconsideration of his loan application?
A. Equal Credit Opportunity Act B. Fair Credit Billing Act C. Fair Debt Collection Practices Act D. Fair Credit Reporting Act
Despite the benefit of agreeing on an industry standard for new high-tech markets, companies often aren't able to agree on which company's technology should be the industry standard
Which of the following reason(s) best describe why companies can't agree? a. Each company believes that its concept is superior. b. One company believes that its strong brand name will deliver it to the top. c. Competing companies are unwilling to share intellectual property with each other. d. Once willing to share trade secrets, companies cannot agree on how much that information is worth. e. All of the above exemplify the difficulty in arriving at industry standards.
Which of the following is NOT a progressive discipline action?
A. Oral warning B. Termination C. Informal coaching talk D. Disciplinary suspension E. Informal written warning