The YMCA is looking to collect aggregated data about the type of people who use their facilities. What type of primary research instrument should the PR practitioner choose to collect this data?

A) survey
B) focus group
C) one-on-one interview
D) observation
E) experiment


Answer A

Communication & Mass Media

You might also like to view...

Because special occasion speeches often attempt to stir listeners' emotions, it is important to be able to

A. tell a joke. B. make constant eye contact with the audience. C. cry on cue. D. adapt to your audience.

Communication & Mass Media

People belong to multiple communication networks within an organization

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is NOT listed as an essential skill to facilitate meeting interaction?

A. Be a gatekeeper B. Structure interaction C. Monitor time D. Be an initiator

Communication & Mass Media

The responses that listeners make to the speaker, either immediate or delayed, are known as ___________

Fill in the blank(s) with correct word.

Communication & Mass Media