Most professional writers use contractions
a. true
b. false
a
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______ is built through risk and confirmation and broken through risk and disconfirmation.
Fill in the blank(s) with the appropriate word(s).
Which form of marketing research involves talking with people in their homes or offices, on the street, or in shopping malls?
A) individual interviewing B) focus-group interviewing C) telephone interviewing D) mail questionnaires E) observational research
CPM stands for:
a. cost per million b. cost per media c. cost per thousand d. cost per minute e. none of the above
The successful domestic leader
A. can easily adapt to the global arena because the leadership challenges there are the same as those in the domestic arena. B. will need to learn foreign languages and nonverbal communication patterns to be a global leader. C. faces daunting new skills in transferring to the global leadership arena, skills having to do with understanding a fast-moving environment and cultural differences. D. can be retrained to lead globally through an international global leadership program.