Shelter in the Maslow hierarchy of needs is an example of a ________ need.
A. safety
B. self-actualization
C. physiological
D. social
E. personal
Answer: C
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The uncontrollable forces in a marketing decision involving social, economic, technological, competitive, and regulatory forces are referred to as ________.
A. a marketing ecosystem B. the 5 Fs of marketing C. environmental forces D. a business sphere E. business conditions
Over the past 100 years or so, Binney and Smith's Crayola crayons have become a household staple in more than 80 countries around the world. The company occasionally tinkers with the product's marketing mix to maintain market share. Crayola crayons are in the ________ stage of the product life cycle.
A) growth B) extension C) development D) maturity E) decline
______________ managers focus only on their own goals and the goals of the company and consider legal requirements as constants or barriers that are ignored when their corporate actions are implemented.
a. Emoral b. Immoral c. Amoral d. Moral
To retain goodwill and help the reader "accept" the bad news you must
A) show that the matter was taken seriously and the solution was objective and fair B) just tell them the company policy C) explain that it has always been done this way D) apologize