Explain how managers can decide to capture the vision of where an organization should head in a catchy or easily remembered slogan. Cite at least three examples of company slogans that capture a company's vision.

What will be an ideal response?


Creating a short slogan to illuminate an organization's direction and using it repeatedly as a reminder of "where we are headed and why" helps rally organization members to maintain their focus and hurdle whatever obstacles lie in the company's path.

• Instagram: "Capture and share the world's moments"
• Charles Schwab: "Helping investors help themselves"
• Scotland Yard: "Make London the safest major city in the world"

Business

You might also like to view...

On December 31 . 2014, Value Corporation's current liabilities total $50,000 and long-term liabilities total $150,000 . Working capital at December 31 . 2014, is equal to $80,000 . If Value Corporation's debt-to-equity ratio is .32 to 1 . total long-term assets must equal

a. $625,000. b. $745,000. c. $825,000. d. $695,000.

Business

When indirect labor is recorded for a job in process, ?????????????????????????????? is debited

Business

A high level of product availability requires less inventory, which will keep costs down for the supply chain

Indicate whether the statement is true or false.

Business

Property and casualty insurance protects against losses from fire, theft, storm, explosion, and even neglect

Indicate whether the statement is true or false

Business