________ are people within a group who exert the greatest influence on the attitudes and behaviors of members of the group
A) Opinion leaders
B) Motivators
C) Social networkers
D) Reinforcers
E) Word-of-mouth marketers
A
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A written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives is called a vision statement
Indicate whether the statement is true or false
Aries Travels is a company that offers holiday and travel packages. The company realizes that customer preferences vary and thus extensively customizes its packages. As there are not many competitors in the market in which Aries Travels operates, there are minimal pressures to reduce costs. Aries Travels is most likely to have adopted which of the following strategies?
A. Global standardization B. International C. Localization D. Transnational E. Harvest
Social entrepreneurs and traditional entrepreneurs are similar in that:
a. both measure success solely based on profit b. both have the same mission and goals c. both measure success solely based on improving societal well-being d. both identify opportunities
In the Baldrige roadmap to performance excellence, the _____ stage features ‘clear linkage of process management and improvement to operational results.'
a. traction b. integration c. false starts d. status quo