What are two ethical issues a speaker must consider before presenting a persuasive speech? What are the consequences of not taking these issues into account?

What will be an ideal response?


? Persuaders attempt to influence beliefs, attitudes, values, and actions.
? Persuasion requires both the persuader and the persuadee to make conscious choices among ends sought and means used to achieve the ends.
? Persuasion involves a potential judge any of the participants or to observers of the communication exchange.
? An unethical persuader manipulates the truth taking away the audience's opportunity to make an informed decision.

Communication & Mass Media

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Brett knew that if he did a good job on the international assessments project, he would be up for the promotion of division head at his company. The possibility of this promotion gives Brett a feeling of personal investment in the project and demonstrates

the concept of _____. a. rationality b. efficiency c. ingratiation d. motivation

Communication & Mass Media

Most of us begin our research online. What basic questions should you ask when using web-based information? Why is it important to ask these questions?

What will be an ideal response?

Communication & Mass Media

Which word implies that someone other than the writer is making a potentially libelous claim against an individual?

a) Allegedly b) Defamatory c) Damages d) Publication

Communication & Mass Media

The quote "You should use the presentation aid, as opposed to its using you" is best represented by which principle for integrating supplemental media?

a. Presentation aids are not mandatory. b. The focus of the presentation is the speaker, not the presentation aid. c. Presentation aids are an invitation to interaction with the audience. d. Presentation aids require good composition.

Communication & Mass Media