Discuss how a business can use the concepts of "informers" and "meformers" to build goodwill
What will be an ideal response?
Answer: In addition to reacting to customers, you can build goodwill by proactively enhancing customer relationships through social media. Psychologists from Rutgers University categorize Twitter users into two groups: informers who provide useful information to their followers, and meformers who Tweet primarily about themselves. The informers have more social followers. Businesses can earn audience goodwill by becoming informers, providing their audiences with interesting and useful information about products and services. For example, MMM Cupcake Truck, a food truck in Houston, tweets the truck's location so customers know where to find it, and Jet-Blue tweets information about flight delays. Businesses can also provide educational content that customers and potential customers will value, a technique known as content marketing. For example, Rubbermaid tweets about organizational and cleaning tips that are useful with or without its products. Social strategist Lisa Barone suggests that businesses increase their presence in the marketplace by becoming an educational hub and a resource that consumers rely on for information.
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A company that creates economic value but exploits the environment and natural resources may ______.
A. run out of raw materials required for its operations B. overprice its products C. be forced to offer products of poor quality D. have high production costs
JP Wholesalers is one of the largest wholesalers of wooden furnishings in the country. Recently, the company opened a chain of stores called JP Designer Homes that has become popular due to the good reputation the company has as a wholesaler
The company has now started acquiring smaller retail chains and consolidating its position in the market. Which of the following trends is reflected in this scenario? A) the shift toward self-service retailing B) the decline of superstores and megastores C) the decline of the voluntary chain distribution method D) the rise of franchise organizations and joint partnerships E) the blurring of distinctions between retailers and wholesalers
Elaborate on the concept of perceptual differences in ethics.
What will be an ideal response?
Named perils on a homeowners' insurance policy do not include
A) fire. B) windstorm. C) theft. D) flood. c