A purchaser's agreement to buy from a particular seller all the materials of a particular kind he needs is a(n) ____ contract
A) illusory
B) requirements
C) output
D) exclusive dealing
B
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When differences in customer needs are small or demographics are not distinctive, a business may elect to use a ________ strategy
A) small-segment B) vertical integration C) horizontal integration D) mass-market E) niche-segment
A ________ is a term for a mark that has become a common term for a product line or type of service and therefore has lost its trademark protection
A) service mark B) orphan work C) generic name D) private brand
It is possible for an alternative to be the best among all decision criteria
Indicate whether the statement is true or false
The highest return to the investor is the lowest cost for the seller and vice versa
Indicate whether the statement is true or false.