What is a message theme? What does it reflect?
What will be an ideal response?
A message theme is an outline of the key idea(s) that the advertising program is supposed to convey. It should reflect the overall IMC theme.
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A dividend is declared by the
a. board of directors. b. stockholders. c. president of the corporation. d. CFO of the corporation.
The mean squared deviation of all the values from the mean is called the ________
A) variance B) range C) median D) mean E) geometric mean
Which of the following symbols indicate the need to review the assignment instructions?
A) Rev B) Assign C) Obv D) Dir
Crystal Ship Knitwear, Inc., is expanding its offerings from handmade winter hats, scarves, and gloves to include clothing such as sweaters and knit outerwear. At the same time, it wants to open two retail stores and not rely entirely on online sales. To staff the new manufacturing facilities and brick-and-mortar stores properly, the company should conduct a(n)
A. utilization survey. B. situational analysis. C. benchmarking analysis. D. demand forecast. E. inventory calculation.