Tiffany & Co. opted to enter into the mining industry in Canada in order to
A. build the profit sanctuary necessary to wage guerrilla offensives against global challengers endeavoring to invade its home market
B. capitalize on company competencies and capabilities
C. access diamonds that could be certified as "conflict-free" and not associated with unethical mining practices or the finding of military activities in Africa
D. gain access to new customers in new markets
E. achieve lower costs and enhance the firm's competitiveness.
Answer: C
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