Apple ran a series of humorous television ads in which two guys stood side by side while slinging barbs back and forth about features of the Mac versus the PC. This is an example of ________ advertising.
A. pioneering
B. comparative
C. institutional
D. covert
E. competitive
Answer: B
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Qualitative non-financial performance measures:
a. are usually the most well received by managers. b. often reflect long-term organizational goals better than financial performance measures. c. success factors defined by the organization limited by the number of constraints. d. can only be developed in the production area of an organization.
The practice or courtesy existing between states of treating each other with goodwill and civility is called ________
A. comity B. usus C. jus commune D. jus cogens
What is the after-tax cost of preferred stock if its price is $25 per share and it pays a $1 per share dividend? Assume the firm's marginal tax rate is 25% and there are no flotation costs
A) 5% B) 9% C) 3% D) 4% E) 1%
Amounts of trade discounts are not fixed.
Answer the following statement true (T) or false (F)