Scrambler is a popular smartphone app that users can download and play for free. The makers of Scrambler make the app profitable by selling information obtained about users as they play the game. Marketers would most likely use this information for the data mining application of ________.

A. customer retention
B. customer abandonment
C. customer acquisition
D. customer loyalty
E. machine learning


Answer: C

Business

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Benson and Orton are partners who share income in the ratio of 1:3 and have capital balances of $70,000 and $30,000, respectively. Ramsey is admitted to the partnership and is given a 40% interest by investing $20,000 . What is Orton's capital balance after admitting Ramsey?

a. $20,000 b. $9,000 c. $70,000 d. $63,000

Business

What does the shape of the volatility smile reveal about put options on equity?

A. Options close-to-the-money have the lowest implied volatility B. Options deep-in-the-money have a relatively high implied volatility C. Options deep-out-of-the-money have a relatively high implied volatility D. All of the above

Business

The industry sometimes calls more advanced Web content, such as video and interactive media, rich content.

Answer the following statement true (T) or false (F)

Business

Dewayne sold a space heater to Vivian, telling her it would heat a 200-square-foot area, even though he knew it would effectively heat only about one-third of that space. Dewayne is liable for the intentional tort of fraud.

Answer the following statement true (T) or false (F)

Business