Explain how the value of alpha affects forecasts produced by exponential smoothing
What will be an ideal response?
The smoothing constant alpha allows recent demand values to be emphasized or deemphasized depending on how the forecaster wishes to incorporate previous values. Larger alpha values emphasize recent levels of demand and result in forecasts more responsive to changes in the underlying average. Smaller alpha values treat past demand more uniformly and result in more stable forecasts.
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Differences in education level, experience, and culture or distractions such as noise, uncomfortable room temperature, and interruptions are examples of
a. feedback. b. interference. c. interception. d. decoding.
The Sarbanes-Oxley Act of 2002 requires the chief executive officer of a publicly-traded corporation to _____.?
A. ?keep confidential the procedures used to construct and report financial statements. B. ?certify financial reports that are submitted to the Securities and Exchange Commission. C. ?pursue interests that result in large gains for them and large losses for stockholders D. ?oversee the corporation's audit and attest the audit report E. ?render an unbiased (independent) opinion concerning the firm's financial statements
Advertising agencies often have more highly skilled people than the advertising departments of firms.
Answer the following statement true (T) or false (F)
The Federal Privacy Act: A) prohibits release of information (by public agencies) on individuals
B) does not apply to all agencies. C) provides a disclosure exemption for law enforcement purposes. D) does not cover medical records.