Which of the following is true of the role of an account executive?
A. It includes an extensive creative aspect.
B. It is primarily considered a research function.
C. It is generally considered a subsidiary function.
D. It is used only by centralized organizations.
E. It is the focal point of agency-client relationships.
Answer: E
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Primary data are collected specifically for the research question at hand.
Answer the following statement true (T) or false (F)
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