All organizations have __________?
a. Rules
b. Parking lots
c. Uniforms
d. Shareholders
a. Rules
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A business that has a 75 percent customer retention rate has an an average customer life of 6 years
Indicate whether the statement is true or false
The art and science of choosing target markets and building profitable relationships with them is called ________
A) marketing management B) positioning C) marketing mix D) market offering E) differentiation
The primary current source of generally accepted accounting principles for governmental operations is the
a. Financial Accounting Standards Board. b. Securities and Exchange Commission. c. Governmental Accounting Standards Board. d. Government Accounting Office.
Cost is the economic sacrifice made to acquire goods or services
Indicate whether the statement is true or false