Why is the executive summary so important for a business plan? What should be included in the executive summary?
What will be an ideal response?
The executive summary, or overview, is often thought to be the most important section of the business plan. If an entrepreneur doesn't catch the readers' attention in the executive summary, most likely they will not continue reading. At the very outset, it must convey a clear and concise picture of the proposed venture and create a sense of excitement regarding its prospects. Even though the executive summary comes at the beginning of the business plan, it provides an overview of the entire plan and should be written last. In no more than three (preferably two) pages, the executive summary should include the following subsections:A description of the opportunityAn explanation of the business conceptAn industry overviewThe target marketThe competitive advantage you hope to achieve in the marketThe economics of the opportunityThe management teamThe amount and purpose of the money being requested (the "offering"), if you are seeking financing
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When you expect a reader of your message to be uninterested, unwilling, displeased, or hostile, you should A) put the bad news first
B) begin with the main idea. C) explain all background information first. D) send the message via e-mail, text message, or IM.
The mode of transportation that results in the lowest transportation cost will lower total costs for a supply chain
Indicate whether the statement is true or false.
Don executes a will leaving half of his farm to his spouse Elsie and the rest to his sons, Frank and Greg, in equal shares. The will disinherits a third son, Hal. Don and Elsie divorce, but Don dies before changing his will. Under the Uniform Probate Code
A. Elsie receives half of the farm, and Frank and Greg share the rest. B. Elsie receives half of the farm, and Frank, Greg, and Hal share the rest. C. Frank and Greg receive the entire estate in equal shares. D. the state inherits the entire estate.
Which of the following statements is true regarding the chi-square goodness-of-fit test for normality?
a. The test does depend on which and how many categories we use for the histogram. b. The test is not very effective unless the sample size is large, say, at least 80 or 100. c. The test tends to be too sensitive if the sample size is really large. d. None of these choices is true. e. Choices a, b, and c are all true.