The act of proving that an argument is invalid and/or untrue is defined as

a) argumentation.
b) refutation.
c) argumentativeness.
d) reasoning.
e) cooperative argumentation.


ANS: b

Communication & Mass Media

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Gisella is planning a speech advocating that all students be required to take two years of a foreign language prior to graduation. She is confident that most people in her class are against her position. Gisella feels that her strongest argument is the value of this skill when seeking employment, and decides to present this as her first main point. What principle is Gisella using?

A. recency B. complexity C. primacy D. specificity

Communication & Mass Media

Answer the following statements true (T) or false (F)

The speaker and the audience should not be part of the same public.

Communication & Mass Media

The mass society theory idea that media are a dangerous drug, or a killing force that directly and immediately penetrates a person's system, is summed up in the

A. limited effects theory. B. mass society theory. C. cultural theory. D. hypodermic needle theory.

Communication & Mass Media

Critical Theory is based on the work of ________

Fill in the blank with correct word

Communication & Mass Media