Even after your target audience performs the desired behavior, you still must prove the PR message caused the effect

Indicate whether the statement is true or false


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Communication & Mass Media

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Which one of these choices describes the benefit of being concise?

a. presenting a credible voice to your audience b. removing unnecessary details c. getting to shorter sentences d. being accurate in reporting

Communication & Mass Media

There are 3 suggestions provided by your textbook authors regarding interview format

Interviews can be conducted face?to?face, email, or by __________. a. email b. telephone c. instant messenger d. facebook e. none of the above

Communication & Mass Media

Which of the following is the most accurate statement about dialects?

a. Dialects are based on regional or ethnic patterns. b. Dialects are defined as a change in pitch. c. One dialect is better than another. d. Dialects are entertaining.

Communication & Mass Media

Certainty words are tangible and concrete words that reflect reality

Indicate whether the statement is true or false.

Communication & Mass Media