Which of the following statements is FALSE regarding humorous appeals?
A) Ads built around humor appear to increase attention to the ad.
B) The overall effectiveness of humor is generally increased when the humor relates to the product or brand in a meaningful way.
C) Humorous ads are low risk because they tend to translate well across situations and cultures.
D) Companies have been successful using humor that is only loosely tied to the product.
E) Ads built around humor appear to increase liking of the ad.
C) Humorous ads are low risk because they tend to translate well across situations and cultures.
You might also like to view...
According to the Hippocratics, physicians assign supernatural causes to a disease in order to:
a. charge larger fees for their services b. make the disease more comprehensible to their patient c. mask their ignorance concerning the nature of the disease d. cure the disease more effectively
A person has fainted and collapsed on the sidewalk. Latané and Darley suggest that if the sidewalk is crowded, few people will even see the person due to
a. the dehumanizing effects of contemporary life. b. people naturally not wanting to get involved. c. most people's view of the person lying on the sidewalk being blocked by others. d. the widely-accepted norms against staring at others in public.
Which of the following skills would an amnesia patient be the most likely to learn?
a. learning a new telephone number or new address b. remembering the names of three new people to which they were just introduced c. solving a complex puzzle in a normal amount of time d. relating current events that were read in the morning newspaper
What are the recommended parenting strategies for different children's temperaments?
What will be an ideal response?