According to the authors of your text, people's common perceptions of the effectiveness of advertising is ironic in that most people believe ________ are ineffective, but they are actually fairly effective, and most people believe ________ are effective, but they really are not very effective.
a. advertisements; subliminal messages
b. subliminal messages; advertisements
c. product placements; advertisements
d. emotional appeals; logical arguments
Answer: A
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Which of the following accounts for the highest morbidity and mortality rates?
A. Anorexia nervosa B. Bulimia nervosa C. Binge-eating disorder D. Obesity
The body will respond without any internal conscious intent to some external stimulus. This fact illustrates Descartes' principle of ____.?
a. ?undulatio reflexa b. ?Einfall c. ?cogito ergo sum d. ?esse est percipi e. ?spring action
Wilhelm Wundt started the first journal of experimental psychology, Philosophical Studies.?
a. True b. False
Ideas that therapists mention to the volunteer about what the volunteer will do are termed:
A) suggestions. B) implantations. C) triggers. D) sublimations.