For marketers today, gathering data is a bigger challenge than deciding how to use the data that are collected
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Companies can enhance their "trustability" by:
A) automatically renewing subscriptions or product shipment so that customers don't have to do this. B) giving different policy answers to individual customers. C) keeping pricing information confidential so that customers do not feel they are paying too much. D) exceeding expectation for openness and transparency.
In Greece, ads show ketchup pouring over pasta, eggs, and cuts of meat. This is an example which shows that ketchup is the product category most likely to elicit cultural sensitivity
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When a life insurance policy contains a guarantee that the company that purchased the policy is entitled to a return equal to the amount of the cash surrender value of the policy, a portion of the premium is recorded to a long term liability account
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In Microsoft Word 2010, to place page numbers, use tools on the Home tab
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