Which of the following specifies exactly what information marketers will collect and what type of study they will do?
A) the research objective
B) the environmental context
C) the sampling method
D) the data collection method
E) the research design
E
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All of the following are relevant in a sell or process-further decision except
a. sales value at the split-off point. b. sales value after further processing. c. additional processing costs. d. joint costs.
Musa has just finished taking and passing the bar exam. As part of the process of graduating and getting her degree, she takes an oath that all U.S. attorneys take. What should taking this oath suggest to her about the related profession?
a. Being an attorney is a calling that requires moral action in its duties. b. The act of being an attorney has no moral rules, and so she must make an oath to bring them into the job with her. c. The public has very little trust for attorneys, and such an oath is necessary to mollify them. d. The legal profession is inherently corrupt, and oaths are necessary to increase moral behavior.
In MPR, marketers refer to the media and groups who influence others as
A) positioners B) advertisers C) publicists D) connectors E) ultimate audiences
Which of these statements accurately describes exploratory informative presentations? a. They should resolve any unanswered questions on the topic. b. Experts on the subject may be tentative with their conclusions. c. They assume the audience has some previous knowledge about the topic. d. They do not invite the audience to learn or discover. ______ is a form of informative presentation that uses entertainment, often in the form of humorous stories, sad tales, or daring narratives of adventure, to inform audiences about important social issues. a. Reality television b. A feature story c. Edutainment d. Fake news ______ informative presentations describe interesting people, places, or events. A key to this type of speech is allowing the audience to imagine interacting with the person,
place, or event. a. Explanatory b. Exploratory c. Demonstrative d. Descriptive