Philippe’s company got its start building simple logic control circuits for various household appliances. They’ve recently changed their focus to designing custom software to be used in Internet-enabled appliances. To date, they’ve designed software for refrigerators that keeps an inventory of certain products and reorders items before they run out. They’ve also designed software for ovens, clothes washers and dryers, and dishwashers. Currently, the board of directors is seeking a new CEO for the company to execute a growth strategy as they try to compete in an incredibly dynamic and evolving environment. Which type of leader is likely most appropriate for this company?
a. charismatic
b. transformational
c. transactional
d. authentic
b. transformational
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Which of the following best represents what your author's have to say about the marketing research process?
A) It is a "lock-step" process; each and every step must be followed, in order, if there is to be valid and objective research. B) Since every research project is different, there aren't enough commonalities among them to lend credibility to such a list of steps known as the research process. C) While such a list is helpful, few research projects follow the steps in the list in exact order and some research projects may even skip some of the steps. D) There should be 15 steps in the list known as the marketing research process. E) The list in your textbook is the approved list used by the MCA.
Public speaking students frequently overlook
a. primary research. b. secondary research. c. formal research. d. informal research.
Which of the following was formed first?
A. Industrial unions. B. Business unions. C. National unions. D. Craft unions.
Which is least likely to be a question asked of employee personnel during a walk-through?
A. What are you looking for to determine if there is an error? B. Have you assessed the operating effectiveness of the system? C. What do you do when you find an error? D. Have you ever been asked to override the process?