What do theories do?

a. test the basis of PR strategies
b. enable practitioners to validate their tactics
c. provide a system of validating PR practices
d. provide a framework for decision making in PR


d. provide a framework for decision making in PR

Communication & Mass Media

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______ type of story involves integrating interaction between the reporter and the anchor during a live newscast.

A. VO/SOT B. Reader C. Package D. LOS

Communication & Mass Media

The Arab word Dugry can be translated as:

a. I want you to be happy b. An emotional communication style c. I am going to be brutally honest with you but it is not personal d. Infitada e. Compassion

Communication & Mass Media

What is the definition of flat response?

a. the mic is slow in responding to a sound input b. the mic can hear well in all directions c. the mic can hear equally well over its entire frequency range d. the mic filters out very high and very low frequencies e. the mic equalizes volume over the total frequency range

Communication & Mass Media

Which of the following answers represents the most appropriate sequence of numbers and letters in the overall structure of a formal outline?

a. I, A, 1, a b. A, b, (c) c. I, II, A, B, 1, 2 d. A, i, a e. I, a, i, (a)

Communication & Mass Media