What are the strengths and weaknesses of e-mail marketing?
What will be an ideal response?
E-mail is still the king as 91 percent of all U.S. consumers use e-mail every day, with 65 percent of those opened on mobile devices. E-mail can be 40 times more effective at capturing customers than Facebook and Twitter combined. Thanks to low costs, e-mail marketing brings one of the highest marketing returns on investment. It lets marketers send highly targeted, personalized, relationship-building messages that are colorful, inviting, and interactive. However, spam has produced consumer irritation and frustration as it now accounts for 70 percent of all e-mail sent worldwide. Marketers want to add value for consumers but not be intrusive and annoying.
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Which of the following conditions must exist for an information system to be a strategic information system?
A. The information system must simply provide information. B. The organization's information system unit must only work with managers of the same unit. C. The organization's top management must be involved only during the implementation stage. D. The information system must serve an organizational goal.
An inventory record contains part number, part name, part color, and part weight. These individual items are called
a. fields. b. stored files. c. bytes. d. occurrences.
After Jan's boyfriend broke up with her, she posted unflattering pictures of him on her Facebook page and wrote about how he was a terrible boyfriend, calling him a liar and a cheater. Jan's actions are protected by the First Amendment to the Constitution
a. True b. False Indicate whether the statement is true or false
You should never have others review your Entity Relation Diagrams
Indicate whether the statement is true or false