Segmenting international markets, as contrasted with domestic markets,
A. usually involves fewer segmenting dimensions.
B. usually involves less risk because more potential target markets are available.
C. may be more difficult because critical data may not be available or dependable.
D. is more complicated because qualifying dimensions are not helpful.
E. None of these answers is correct.
Answer: C
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A. Big 5 B. Myers–Briggs type indicator (MBTI) C. Type ABCD theory D. psychological capital
Mayan Company had net income of $132,000. The weighted-average common shares outstanding were 80,000. The company declared a $27,000 dividend on its noncumulative, nonparticipating preferred stock. There were no other stock transactions. The company's earnings per share is:
A) $1.65. B) $1.99. C) $1.31. D) $0.34. E) $4.89.
The method of ethical reasoning that deals with making decisions after considering the interests of others is:
A. Rights Theory B. Enlightened Egoism C. Utilitarianism D. Egoism
Which of the following is a term that includes online consumer comments, discussions, reviews, photos, images, videos, podcasts, and webcasts?
A. content-graded media B. consumer-generated messaging C. crowd-generated media D. consumer-generated media E. community-generated media