A deliberate strategy is best exemplified by a(n)
A. IT firm that trims jobs during a recession.
B. airline company that cuts frills in order to cope with increasing fuel prices.
C. online jewelry reseller that discontinues its line of turquoise rings due to lack of demand.
D. smartphone manufacturer that divests its tablet production branch after not gaining market share.
E. popular downtown theater that has been staging plays and showing films decides to begin booking rock and roll acts.
Answer: E
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A local restaurant that pays for jerseys and entry fees for a little league baseball team is involved in:
A) sponsorship marketing B) event marketing C) mobile marketing D) cause-related marketing
Organizations that are exempt under Section 501 (c)(4), whose purpose is to work for social change are referred to by the Internal Revenue Service (IRS) as:
A. Religious organizations. B. Environmental organizations. C. Arts and culture organizations. D. Advocacy organizations.
The best business writers do what in the opening paragraph of a routine request message?
A) Identify themselves by name and title. B) State immediately why they are writing. C) Tell a story about the background of the situation. D) Greet the reader warmly by asking how he or she is doing.
Mary is the president of Heavy Metals Corporation. The appropriate state law provides that
corporations cannot invest in speculative uranium stock. Mary has Heavy Metals invest in some speculative uranium stock. Mary's action breaches her duty of: A) Ultra vires. B) Obedience. C) Due care. D) Loyalty.