Entry modes may be classified by their risk/reward profile. In this context intermediate modes represent a sharing of the risks and rewards between two or more firms. True/False?
(a) True
(b) False
(a) True
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When answering requests and a potential sale is involved, one important goal is to
A) leave your audience with a good impression of you and your firm. B) provide negative information about any possible competitors. C) use hard sell techniques to pressure the reader into making the purchase. D) answer only those questions that present your product or firm in a positive light. E) encourage an immediate sale by offering an incentive for an immediate purchase.
Which of the following statements is CORRECT?
A. If the maturity risk premium (MRP) is greater than zero, then the yield curve must have an upward slope. B. Because long-term bonds are riskier than short-term bonds, yields on long-term Treasury bonds will always be higher than yields on short-term T-bonds. C. If the maturity risk premium (MRP) equals zero, the yield curve must be flat. D. The yield curve can never be downward sloping. E. If inflation is expected to increase in the future, and if the maturity risk premium (MRP) is greater than zero, then the yield curve will have an upward slope.
Which medium lets a retailer closely target the potential audience so as to minimize waste circulation?
a. daily newspaper b. direct mail c. radio d. shopper
Coffee, tea, and cotton are often purchased as __________ products.
What will be an ideal response?