Affect, the emotional component of an attitude, is often learned from parents, teachers, and peer group members.
Answer the following statement true (T) or false (F)
True
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Joseph Quinlan, chief marketing strategist at Bank of America, estimated that about 25 percent of U.S. merchandise exports represent shipments by American companies to their foreign affiliates and subsidiaries
This situation underscores the importance of ________ in global marketing. A) dumping B) gray marketing C) transfer pricing D) price skimming E) price fixing
Which of the following is not a key factor for establishing e-commerce security?
A. data integrity B. technology C. organizational policies D. laws and industry standards
One of the ways to describe the ______ step of the innovation process is the creation of the idea itself.
What will be an ideal response?
Answer the following statements true (T) or false (F)
1. Demand in services is generally not fluctuating. 2. Stock-outs are a component of reliable customer services. 3. The number of calls handled is an ideal measure a restaurant can use to assess service quality. 4. An individual company can manage and provide quality customer service without the help of its supply chain.