A car dealership is altering how it determines its advertising appropriation. It is moving from an approach where it sets its budget based on projected revenue for the coming year to one in which it identifies the cost required to meet certain goals. It is switching from the _____ approach to the _____ approach.
A. competitive-matching; arbitrary
B. percentage-of-sales; competitive-matching
C. competitive-matching; objective-and-task
D. percentage-of-sales; objective-and-task
E. arbitrary; competitive-matching
Answer: D
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The Jones family had a fire that destroyed their home. Various departments of a restoration company, from the initial cleanup crew to the assistance with the Jones family moving back in, worked together to achieve this goal. All of the company's interrelated parts working together to accomplish a goal (in this case, the restoration of the Jones home) is an example of a(n)
A. process. B. stepped process. C. input-output structure. D. structure. E. system.
Inspirational motivation is characterized as ______.
A. being seen as change agents in the organization B. inspiring to others to work hard toward organizational goals C. encouraging innovation and new ideas D. getting to know people one-on-one and mentor them
Tarco is a manufacturer and national distributor of spark plugs. It charges $8 per set for its
plugs. Reemco manufactures and distributes spark plugs on the East Coast. In order to get customers away from Tarco, Reemco sells its plugs in New York City for $7 per set. Tarco learns of this and drops its prices to $7 per set only in New York. A Los Angeles customer of Tarco learns of this and sues Tarco for price discrimination. What is the most likely outcome? A) This is legal because of cost justification. B) This is legal because of meeting the competition. C) This is legal because of changing conditions. D) This is illegal price discrimination.
In order to have some of its cereals highlighted in a mailing sent out by Safeway, Kellogg has agreed to pay a portion of their costs associated with the advertising mailer. Kellogg's payment is designed to
A. facilitate reseller support. B. encourage product trial. C. retain loyal customers. D. identify prospects. E. reduce sales fluctuations.