Briefly describe approaches to measuring the results of marketing communications
What will be an ideal response?
After implementing the communications plan, the communications director must measure its impact. Members of the target audience are asked whether they recognize or recall the message, how many times they saw it, what points they recall, how they felt about the message, and what their previous and current attitudes are toward the product and the company. The communicator should also collect behavioral measures of audience response, such as how many people bought the product, liked it, and talked to others about it.
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To find the days' payable,
a. divide 365 by the payables turnover. b. multiply the payables turnover by 365. c. divide the payables turnover by 365. d. subtract 365 from the payables turnover.
Which of the following is NOT a channel of communication of self-fulfilling prophecies?
A. climate B. input C. reflection D. feedback
The interest on a $1,500, 15%, 120-day note payable or receivable is:
a. $7.50 b. $75 c. $1,575 d. $225 e. none of the above.
Which of the following statements regarding identification of goods under the UCC is false?
A) Unborn animals must come into existence before they can be identified. B) Identification can be made in any manner explicitly agreed to by the parties to the contract. C) Risk of loss may shift to the buyer before identification occurs. D) Purchased goods that are part of a larger mass are identified when designated as the goods sold to the buyer.