During the new-product development process, two of the stages designed to reject possible product ideas that are likely to fail are _____, which analyzes a product idea to see if it matches an organization's objectives and resources, and _____, which involves asking potential buyers about their attitudes and initial buying intentions regarding the product.

A. business analysis; test marketing
B. screening; concept testing
C. product development; test marketing
D. screening; test marketing
E. business analysis; concept testing


Answer: B

Business

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Indicate whether the statement is true or false

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Business