The main assertion of a message, also called the theme or central idea, is known as the ________

Fill in the blank(s) with the appropriate word(s).


Answer: thesis

Communication & Mass Media

You might also like to view...

To influence media coverage, sponsors sometimes offer reporters _______________ to travel to the event, particularly when news organizations would not otherwise fund such a trip.?

a. ?red carpet treatment b. ?junket c. ?royalties d. ?payola

Communication & Mass Media

Another popular name for the overrated powerful effects theory is the

A) unlimited effects theory. B) spiral of silence. C) two-step flow model. D) bullet model.

Communication & Mass Media

"My uncle's visit to New Mexico was horrible. The weather was bad, and the people were unfriendly. New Mexico is not a good choice for a vacation." What fallacy is being committed in this statement?

a) Ad hominem attack b) Hasty generalization c) Appeal to popularity d) Faulty analogy e) Faulty cause

Communication & Mass Media

The __________ organizational strategy is well-suited for sales

presentations. Fill in the blanks with correct word

Communication & Mass Media