When responding to a competitive proposal, how can a company be sure they are submitting what the audience wants?
A) By utilizing information in the RFP
B) By meeting with the audience to determine need
C) By meeting with competitors to see what they are including
D) By responding with a proposal developed based on past experience
E) By developing a proposal that includes the lowest cost possible for the audience
Answer: A
Explanation: A) The RFP outlines the important criteria on which you will compete, including price, deliverables, products, and/or services. Think carefully about what your audience expects and the criteria they will use to evaluate you and your competitors.
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