A market position refers to ________
A) the organization's decision to use no more than two elements of the marketing mix
B) the location where the organization sells its products
C) the specific means the organization uses to distribute its products
D) how the target market perceives a product in relation to competitors' products
E) the strategic planning and execution of the marketing mix
D
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The two main types of samples used by researchers are ________.
A. longitudinal and cross-sectional B. reliable and nonreliable C. probability and nonprobability D. static and dynamic E. valid and invalid
Whose work stressed the importance of product and market selection in strategy?
a. Ohmae (1982) b. Kim and Mauborgne (2004 and 2005) c. Mintzberg (2005) d. Ohmae (1982) and Kim and Mauborgne (2004 and 2005)
Laird is an employee ofMotor Parts, an auto parts store. On the orders of his employer,heswitches trademarks on parts that come into the store to be sold to consumers. This is most likely A) burglary
B) robbery. C) larceny. D) obtaining goods by false pretenses.
Juan has $1,000 that he would like to invest in a CD. His bank offers two alternatives, a one-year CD paying 6% or a two-year CD paying 9%per annum
Juan has been reading that interest rates are rising, and, based on his research, he estimates that by year-end the rate on one-year CDs will increase to 10%. What alternative would give Juan the most interest and what would the total interest be? A) Two one-year CDs returning $120 interest B) Two one-year CDs returning $160 interest C) One two-year CD returning $180 interest D) One two-year CD returning $1,900 interest