Explain why it is accurate to say that sponsorship can lay the groundwork for making a sale using other types of marketing communications
What will be an ideal response?
Sponsorship in and of itself will not convey a direct promotional message or encourage immediate consumer action, as advertising and sales promotion do, but it does create positive thoughts and feelings that consumers associate with a brand.
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How does positive reinforcement become extinction?
a. positive reinforcement cannot become extinction b. when a desirable action is not rewarded c. when the reward loses its value d. when a third party receives an unforeseen negative consequence
Media monitoring is one way a firm can understand the tone and context with which connectors are spreading a firm's message
Indicate whether the statement is true or false
Which of the following statements about social class is FALSE?
A. The various classes tend to save money in different ways. B. Income by itself can be a pretty good measure of social class. C. The various classes tend to borrow money in different ways. D. The various classes tend to have different attitudes. E. The various classes tend to have different beliefs.
Explain, briefly, why the larger number of periods included in a moving average forecast, the less well the forecast identifies rapid changes in the variable of interest
What will be an ideal response?