What do PR specialists use to collect information about their clients?

a) Research
b) Planning
c) Communication
d) Evaluation


ANS: a

Communication & Mass Media

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Maria is presenting to her class on why she thinks that vaccines should be mandatory for all children. She goes through each of the reasons why parents may not want to vaccinate their children and explains why these are not sound reasons. Maria is a use what type of message?

a. one-sided refutational b. one-sided c. two-sided refutational d. two-sided non-refutational

Communication & Mass Media

While the producers of a talk show were conducting a pre-interview with a politician, the politician got very aggressive

She accused the producers of not valuing her credentials as a leader, and doubting whether she would handle the pressure of a live TV debate. This led to the producers cancelling her participation on the show. What characteristic of an ideal guest did the politician lack? a) Guests should be approachable. b) Guests should have strong opinions. c) Guests should be passionate about the content. d) Guests should have engaging personalities.

Communication & Mass Media

Role plays are not an effective method for asking students to practice a skill

Indicate whether the statement is true or false.

Communication & Mass Media

Personality traits are largely a result of genetics rather than of socialization

Indicate whether the statement is true or false

Communication & Mass Media