Many important changes are affecting marketing strategy planning. For example, database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of
A. sales promotion.
B. demographic patterns.
C. channels and logistics.
D. communication technologies.
E. personal selling.
Answer: A
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Hannah has decided on her topic and is beginning to write her speech. Which section of her speech would you suggest she develop first?
a. Introduction b. Body c. Conclusion d. Questions for the audience
In January 2014, Professor Noe entered into a contract with State University. She agreed to teach full time during the 2014-2015 academic year. Professor Noe died on May 31, 2014 . Her estate
a. is obligated to find another person who will agree to teach during the academic year. b. is discharged from any further obligations under the contract. c. will be discharged from any obligations under the contract only if it can be shown that her death was unexpected. d. will not be discharged. If the University has to pay more in order to hire a comparable substitute professor at the last minute, then the estate will be responsible for the difference in pay.
Options for modifying the code of a purchased package include:
A) a contract with the vendor. B) a contract with a third party. C) obtaining the source code from the vendor. D) all of the above
Mendocino Gas and Storage uses the units-of-production method of depreciation. A piece of equipment costing $112,500 has 360,00 . estimated hours of operation and an estimated scrap value of $8,100 . It operated 56,00 . hours in the first year. Compute the depreciation expense for the first year