Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:

A) current size of the market segment.
B) anticipated growth potential of the market.
C) compatibility with company's overall objectives.
D) competition in the market.
E) securing first mover advantage.


E

Business

You might also like to view...

Only temporary accounts appear on the post-closing trial balance

Indicate whether the statement is true or false

Business

Sheena is using her last three years' sales to forecast next year's sales.  Sheena is using the _________ method.

A. direct B. indirect C. variable D. primary

Business

In an effort to prevent fraud, the Statute of Frauds denies enforceability to certain contracts that do not comply with its requirements.

Answer the following statement(s) true (T) or false (F)

Business

Bureaucracy is a(n) ______ management approach emphasizing a structured, formal network of relationships among specialized positions within an organization.

Fill in the blank(s) with the appropriate word(s).

Business