Basic criteria that marketers should keep in mind while assessing opportunities in global markets include all of the following except:
A) current size of the market segment.
B) anticipated growth potential of the market.
C) compatibility with company's overall objectives.
D) competition in the market.
E) securing first mover advantage.
E
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A. direct B. indirect C. variable D. primary
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Answer the following statement(s) true (T) or false (F)
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Fill in the blank(s) with the appropriate word(s).