Miranda of the local Fried Chicken hotspot tells Willie, the owner, that she does not understand his instructions to manage the frying area. She says in addition to Willie screaming orders at her, Willie is asking too many questions, and with the customers demanding things, she has trouble concentrating on any one task. Willie thought Miranda just did not care to follow instructions. He did not realize that she was doing her best, but was just overloaded with too many people needing her attention. This is an example of which of the barriers to communication discussed in the book?
a. Filtering
b. Emotions
c. Information Overload
d. Differing Perceptions
d. Differing Perceptions
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Which of the following issues is not a task of systems selection?
a. determine what software design will implement the logical specification b. choose acquisition financing methods c. determine appropriate acquisition ancillaries d. develop an implementation plan
Donna entered Bob's department store and went directly to the children's apparel department. Therefore, the merchandise to be bought by Donna in the children's department is referred to as
A. special merchandise. B. promotional merchandise. C. complementary merchandise. D. destination merchandise. E. impulse merchandise.
Expected annual usage of a particular raw material is 1,200,00 . units, and standard order size is 10,00 . units. The invoice cost of each unit is $145, and the cost to place one purchase order is $105 . The estimated annual order cost is:
a. $12,000. b. $17,400. c. $12,600. d. $800,000.
To target promotions effectively, NMCs need to have
A) sufficient financial incentives from the marketer. B) an interest in the message they deliver to an audience. C) a source of advertising revenue. D) a stakeholder relationship with the marketer. E) audiences that do not use mass media at all.