Describe five data types that you will often encounter when working with databases
INTEGER: Stores integers, which are numbers without decimal places.
SMALLINT: Stores integers, but uses less space than the INTEGER data type.
DECIMAL(p,q): Stores a decimal number p digits long with q of these digits being decimal places.
CHAR(n): Stores a character string n characters long.
DATE: Stores dates.
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Cooperative branding is:
A) private labeling with a major brand B) placing one brand in another as a form of cooperation C) the joint venture of two or more brands in one product D) the marketing of two brands together to encourage co-consumption
Which of the following is the generic name for software that helps organize and control website content for groups?
A) Enterprise systems B) Workflow systems C) Cloud management systems D) Content management systems E) Intranet systems
Which of the following refers to everyday people participating in marketing by sharing their opinions with their friends, neighbors, and acquaintances?
A) personal selling B) buzz C) indirect marketing D) stealth marketing E) shilling
Explain how PIMS judgments can be useful in developing marketing strategy.
What will be an ideal response?